A Custom Audience is a group of people created using data collected from users who have already interacted with your business. These audiences are built from existing customer information and engagement data, allowing businesses to target people who are already familiar with their brand.
Custom audiences can include:
- Website visitors.
- Email subscribers.
- Existing customers.
- Mobile app users.
- Social media followers.
- Video viewers.
- People who have engaged with ads or content.
Because these individuals have previously shown interest in your products, services, or content, they are considered a warm audience and are generally more likely to engage or convert than people who have never interacted with your brand.
For example, if someone visits your website but does not make a purchase, you can add them to a custom audience and show them targeted advertisements later. This helps businesses reconnect with potential customers and improve marketing effectiveness.
Custom audiences are commonly used on platforms such as:
- Facebook and Instagram Ads.
- Google Ads.
- LinkedIn Ads.
- TikTok Ads.
In digital marketing, custom audiences are primarily used for retargeting, customer retention, and personalized advertising campaigns.
